Zoë Mozert (American, 1907-1993) Irresistible, perfume advertisement, 1937 Pastel on board 17-1/2 x 13-1/2 inches (44.5 x 34.3 cm) (image) Signed center right: Zoë Mozert This blonde turbaned flapper was a subject so enchanting, Zoë Mozert created two variations of the work for calendar and advertising use. This iteration, which dates to 1937, was created to promote Irresistible perfume. "Be Irresistible Tonight" the slogan says, and this heavy-lidded, red-lipped beauty delivers. The work appears as the cover of The Collector's Guide to Zoë Mozert by Normand I. Platnick & Rick Huisking (Enchantment Ink, 2019) and is accompanied by an Irresistible advertisement tear sheet. HID12401132022 © 2024 Heritage Auctions | All Rights Reserved www.HA.com/TexasAuctioneerLicenseNotice